Australia Educates while offering Ideas to Protect Consumers from Buying Counterfeit this Holidays

"Counterfeiting remains a growing global problem not just for businesses, but also consumers," said Angel Martinez, President, CEO and Chairman of the Board of Deckers Outdoor Corporation. "Online or off, we want consumers to look for UGG products with full confidence. That's why we remain committed to fighting this issue while continuing to boost awareness and educate consumers."Any consumer that has shopped online for UGG boots, shoes or accessories might have recently been exposed to the a large number of counterfeit UGG websites advertising fake UGG products.

These sites are intentionally trying to deceive shoppers into buying UGG counterfeit products. Often, these websites will advertise "uggs on sale", "cheap uggs", or "discount uggs". Counterfeiters frequently use email blasts and flash sales as methods for drawing consumers to their sites as well. Offline, counterfeiters often host tables at flea markets hoping duping unsuspecting customers into purchasing fake UGG products.

These items may look real, and it can be a challenge to detect a fake UGG boot, shoe or accessory. This is particularly true online where counterfeiters use Cheap UGG Boots images, and typically the name UGG appears in the domain.Buying counterfeit products includes a significant impact on the worldwide economy, eliminating thousands of jobs with legitimate businesses and costing the worldwide economy an estimated $600 billion of revenue annually. Deckers' anticounterfeiting efforts are part of a strong initiative which includes hundreds of raids and customs seizures all over the world. More than 834,000 counterfeit UGG products and three million counterfeit components were seized worldwide this year.About UGG Australia: UGG Australia has generated an identity on luxury and comfort by utilizing just the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well past the initial sheepskin boots.

UGG Australia is known as reasonably limited lifestyle brand that houses footwear, apparel, outerwear, accessories and handbags.UGG Australia offers the ultimate brand experience to any or all with over 40 stores worldwide including Ny, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and MoscowAbout Deckers Outdoor CorporationDeckers Outdoor Corporation is really a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashionoriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva, Sanuk, UGG Australia, TSUBO, Ahnu and MOZO are registered trademarks of Deckers Outdoor Corporation.